In April 2010, Noah founded The People of Detroit  portraiture project. The project was created as a counterpoint to media fixated on abandoned buildings in the storied birthplace of American auto manufacturing. Noah's commercial career began in earnest in 2011 when former Draft FCB executive creative director Hweebeng Poh saw the project on Flickr and hired Noah to shoot an ad campaign for McDonald's Corporation in Shanghai, China. 

TPOD has since earned national and international accolades including a grant from the Knight Foundation (2012) and a list-leading feature in Complex Magazine's "20 Detroit Artist You Should Know" (2014). Noah's clients include General Motors, Ford, The MIT Media Lab, The Detroit RiverFront Conservancy, and commissioned work for Kathryn Bigelow's “Detroit (2017).”



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