In April 2010, Noah founded The People of Detroit  portraiture project. The project was created as a counterpoint to media fixated on abandoned buildings in the storied birthplace of American auto manufacturing. Noah's commercial career began in earnest in 2011 when former Draft FCB executive creative director Hweebeng Poh saw the project on Flickr and hired Noah to shoot an ad campaign for McDonald's Corporation in Shanghai, China. 

TPOD has since earned national and international accolades including a grant from the Knight Foundation (2012) and a list-leading feature in Complex Magazine's "20 Detroit Artist You Should Know" (2014). Noah's clients include The Kresge Foundation, General Motors, Ford, The MIT Media Lab, The Detroit RiverFront Conservancy, and commissioned work for Kathryn Bigelow's “Detroit (2017).”

“I believe death is final. I believe we are alone in the universe. I take a certain pleasure in uprooting untrue beliefs (in myself and others). While this disposition bodes poorly for second dates and recurring holiday party invitations, I think it does compel interesting work.

I think The People of Detroit resonated with people because it challenged the prevailing assumption abandoned buildings and fallow fields were the most interesting thing about Detroit. As attractive as one-dimensional narratives are, I believe we fundamentally crave counter-narratives that clarify and enrich our beliefs.

In the Edward Hopper-inspired series "Night People," solitary figures confront dark indifference. Superficially, this suggests human helplessly. A closer examination suggests the human need to help each other. There are no cosmic intercessors. We are each other's savior.

There is saying: "Every photograph is a self-portrait." The further I go in my practice, the more I see my values in my work. When other people see value in my work, I see value in my terminably finite life.”

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